Case Studies

01

SHERATON GRAND HOTEL MACAO, COTAI CENTRAL

02

HOTEL OKURA MACAU

03

GRAND HYATT MACAU

04

MONTROSE DOWNTOWN DEVELOPMENT AUTHORITY

Case Studies

01

SHERATON GRAND HOTEL MACAO, COTAI CENTRAL

02

HOTEL OKURA MACAU

03

GRAND HYATT MACAU

04

MONTROSE DOWNTOWN DEVELOPMENT AUTHORITY

05

ORGANIZED ROAD CYCLING GUIDES

HOTEL OKURA MACAU

Hotel Okura Macau is a five-star luxury hotel and an integral part of the Galaxy Macau Hotel complex. We worked with the marketing and PR teams at Hotel Okura Macau to create promotional material for a special dining promotion. 

 

Our task was to extol the virtues of these high-quality products and to convey to the public and media why they should be excited about its arrival in Macau. The release was well-received by Hotel Okura Macau and the promotion was a success. Period Communications offers translations for a number of languages and Hotel Okura Macau utilized this service to have us translate the press release into Simplified Chinese. 

 

Following on from the dining promotion, we were tasked with writing another release to announce the five-year anniversary of the property in Macau. This was a more delicate matter as it involved a lot of back and forth with the corporate arm the company. This required a slightly different approach to the language and style of the release.

02

01

SHERATON GRAND HOTEL MACAU, COTAI CENTRAL

The Sheraton Grand Hotel Macau, Cotai Central is the largest hotel in Macau. Offering 4,000 rooms, the hotel is a very popular destination for MICE in the region. We worked closely with the marketing team to produce several flyers to target the businesses and groups appropriate for the specific promotion. 

The brief was to create simple flyers that conveyed the appropriate promotion concisely while following the company’s style and brand guidelines. The main challenge was working within the strict branding rules. Understandably companies spend a lot of time and money crafting their brand and we take our responsibility to work within brand guidelines very seriously.

 

Following the success on the first flyer, we were asked to produce two additional flyers for the company.

03

GRAND HYATT MACAU

We worked with Grand Hyatt Macau to come up with promotional material for a new dining promotion at mezza9, the hotel's international restaurant. The 292-seat space is an important part of the culinary scene at Grand Hyatt Macau and as such new dining promotions are very important.

 

The new promotion involved liaising with the culinary and PR teams to creat copy that accurately captured the vision for the promotion as well as conveying the variety and quality on offer to the unlicensed and media. 

 

Mid-Autumn festival is a very important time for all hotels and resorts in Macau, with each property launching several promotions for the festive period. On the back of our success with the mezza9 promotion, we were asked to write copy for a release to promote a series of exquisite mooncake gift boxes. With several designs and themes, the beautiful decorated boxes have become a holiday main stay and are often purchased by guests as keepsakes. Our release captured the craftsmanship that goes into producing these boxes and conveyed that to the reader.

 
 
 

MONTROSE DOWNTOWN DEVELOPMENT AUTHORITY

The Montrose Downtown Development Authority (DDA) is a non-profit, legal entity that may purchase and redevelop property, enact capital improvements, and administrate other programs for economic development.

By state law, the Montrose City Council appoints the DDA Board. The Board is comprised of downtown property owners, business owners and residents.  A City Council Member is also appointed to the DDA Board to serve as a liaison between the two governing bodies.

The DDA board adopts and promulgates rules governing its procedure, including the election of officers. Board members also oversee the business operations of the DDA, participate in creating and implementing long-range plans designed to carry out the purposes of the authority, and promote economic growth within the DDA district boundaries.

 

The mission of the Downtown Development Authority is to establish Downtown Montrose as a strong business, social, and cultural center for the success of downtown business and property owners through a combination of business development, physical improvements, promotion, and creating a unified voice for downtown.

04

05

ORGANIZED RACE GUIDES

Ride the Rockies is Colorado's premier multi-day road cycling ride. The event, which has been going for more than 30 years, sees approximately 2,000 riders spend several days days climbing mountain passes and exploring the state that Period Communications is proud to call home.   

 

In 2019, Period Communications produced a digital guide to the host towns that was distributed to riders to enable them to better enjoy their time off their bikes. The company was asked to produce the guide again for the 2020 edition of the ride. 

The Triple Bypass Bicycle Ride is one of the premier cycling events in the nation. Celebrating its 32nd Anniversary in 2020, the Triple Bypass takes riders on a beautiful tour through the heart of the Colorado Rocky Mountains from Evergreen to Avon Colorado. 

Period Communications was commissioned by the ride organisers to produce the 2019 riders' guide and in 2020 were tasked with updating the guide.

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